About: My Why

I’m renaming my About section to My Why. My why is simple. To tell people’s stories. In my time in retail, I have learned through brand storytelling that it doesn’t end there. Clothes are inspired for a collection but eventually carry a different purpose to every wearer. I want to create and shape a world where clothes are infused with deep purpose for the wearer, so they can live that out every day. Physically wearing the very words or ideas they want to embody. Creating memories that become stories to be passed on to the next generation to wear. Clothes should be made authentically, vertically, and slowly over time with the utmost quality and detail to last for years to come, just like telling people’s stories.

My world is centered on kindness, authenticity, and integrity. I believe those three things get you further in life than anything else. My lens is shaped with the idea of exceptional service. Serving people and loving them well. It's a counter idea to traditional retail, but it’s what’s made my career set apart. I don’t plan to change that anytime soon.

I’ll leave you with a quote by Giorgio Armani that I used my senior year of high school: “Elegance is not about being noticed. It’s about being remembered.” More than 10 years later, this quote is still true for me today. Style relies on timelessness and quiet confidence. It comes from a person’s inner presence and the way they wear their clothes; simply said, clothes highlight what’s already there. Little did I know then that this idea would be the foundation of my core beliefs in fashion.